The nutritional profile on this bar is very attractive - 390 calories, 12g fat, 49 carbs (only 6g sugar) and 30g protein. Unfortunately, the taste is pretty bad. Nice consistency, decently large, but the taste was just not there. What was nice was that it included a number of protein sources (fast and slow digesting), rather than just cheap whey concentrate. It was filling and not too expensive (for GNC), but next time I'll either a) get a different bar, or b) get another flavor.