Well, it was only a matter of time before a store like Target got involved in the supplement game. The big box store didn't go straight for the hardcore stuff, but instead opted to begin with an obvious Balance Bar ripoff that doesn't have too much protein to scare off the general consumer but can still be a good choice for lifting enthusiasts. These aren't quite Met-RX Big 100s, as they contain just 210 calories and are thus unsuitable for bulking, unless you pop them like Skittles. The bar contains a decent 14 grams of protein - a bit more than two eggs' worth, if you're counting - but also contains 14 grams of sugar, so that's not ideal. For the health conscious, the bar contains 3 grams of fiber, which explains why it's overly filling. Each bar contains 7 grams of fat, with 4.5 grams of saturated fat. These bars are clearly intended to be more of general health supplements, as each bar contains a broad range of vitamins and minerals, including 100 percent of the daily recommended value of vitamins C and E, 35 percent of the recommended daily value of vitamin A and 25 percent of the recommended amounts of calcium and iron. Not a terrible choice, particularly given the price, but you can do better.