As an avid fan of the Food Network, I naturally had to buy a couple of these when I saw the mid-roadtrip. While Chef Irvine is definitely the most jacked chef on the network, I still found this to be an odd bit of merchandising (though I guess it makes more sense than Giada promoting a protein bar). Anyway, a quick look at the nutrition information gave me a sense of deja vu, since these are very close to Supreme Bars in their macro breakdown - high in fat (16 grams) and protein (30 grams), relatively low in carbohydrates (27 grams), low in sugar but high in sugar alcohols, and 380 calories per bar. Not the greatest breakdown, but not terrible either so you can definitely do worse. The protein is a blend, with MPC, whey, and soy, so it is fairly time-released, and better than a fair amount of other protein bars.
Another similarity to Supreme Bars - the taste. I didn't have a Supreme Bar handy, but I wouldn't be surprised if this bar and those tasted identical. The Cookies and Cream flavor was very good, definitely one of the bet protein bars on the market and worth the high fat and calorie content even for those cutting. Very dessert-like in flavor, with an Oreo-inspired taste. The bars are fairly filling so they are good for holding you over between meals, though they can be a bit pricey.