Like many other bars, Optimum's Lift Bars are pretty much protein-candy bars. This is because they contain more sugar (22 grams) than they do protein (20 grams). Some will argue that makes them great for immediately pre- or post-workout, which I guess is okay. However, it'd probably just be cheaper to have a protein shake along with a real candy bar than to have one of these. The bars do taste good, though it's nothing spectacular. 20 grams of protein for 250 calories is pretty good as far as bars go, and it's good to have the extended release blend - casein, soy, whey, wheat and egg is the largest variety I've seen in a bar. These are fortified with vitamins and minerals but also have HFCS if that worries you. All in all, I'd rather have a lean protein source and a real candy bar.
If you are looking for a protein bar on the go, look no further than an Optimum Nutrition Bar. Each bar contains about 20 grams of protein.The protein sources include fast protein like whey isolate and slower protein like calcium caseinate The taste is truly delicious and taste like a candy bar. The peanut butter just melted in my mouth as I bit down into The difference is that its nutritious. I consumed a whole back in like 6 days, because its that addictive. The perfect time to eat one is between meals, which means its basically your snack. So if your looking for a product that is easy on the wallet, great taste, and good ingredient profile..pick up a Lift Bar.