Well, it's not much of a new feature on the public-facing site, but for the past few weeks I've been working hard on extending the web site software to make the price comparison engine much more useful.

When it's ready, I will be able to add 5000 products in a snap, with the price-per-serving information that other sites don't have. I'll also be able to add new retailers relatively quickly and easily.

What this means, is that the site will transition from having only products with reviews, to also having thousands of products with no reviews. It will still be easy to find the reviews that are here, and you will then be able to compare prices for anything, whether it has reviews or not. This will be a major strengthening of the site.

Thanks! I might even be able to pull some reviews from epinions.com, if there are any for supplements, to show here. When I looked there yesterday I couldn't find any (just prices - they're owned by Shopping.com).

The price comparison on Shopping.com is just great, but it doesn't have price-per-serving info, neither does it have "Favourites"

Thanks. After I've got all the products/prices in, I'll also add a Substance Price Explorer.